Company overview

The Diversity Marketing Consortium is a nonprofit group that offers pro bono marketing and PR services for minority-led businesses. They were looking to revamp their website to add more pages as well as make it easier for their internal team to make updates without needing a developer.

Results

Improved data collection with forms directly on the website
Increased retention rates with the addition of blog posts and the FAQ page

An eye-catching and informative homepage

We needed a homepage that would provide a great high-level overview of what the DMC is and what value propositions they offer.
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An easy and intuitive application process

We added a criteria list and details on how the application process works on the application page itself so visitors could find all relevant information in one place.
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Learnings

I knew from the beginning of the project that I would be the main designer and main Webflow builder, despite not being an expert of the platform. Because of this, I tried to keep the design simple and components reusable, and tried to familiarize myself with the platform's limitations so I wouldn't have to rely on a developer on our team. Unfortunately, there were still two instances where I did have to reach out to a developer — namely, the secondary navigation menu on the blog pages, and styling the Google forms within the page.

Because the clients were completely new to Webflow, I did end up hopping on 2-3 calls after the project ended to help walk them through updating different parts of the website. The back-and-forth communication might have been reduced with some documentation complete with screenshots so that they could always refer back to my notes instead of scheduling multiple calls.